- Act as You Preach! Authentic Brand Purpose Versus "Woke Washing's" Impact on Brand Credibility: The Moderating Role of Cause Involvement and Consumer Skepticism
Pub Date:26 December 2024 | 7:55 am
- How Past Identity Shapes Consumer Attitudes Toward Upcycled Product Advertisements: The Mediating Role of Outcome Efficacy
Pub Date:23 December 2024 | 8:55 am
- Good People Good Planet: Investigating the Interconnection Between Social and Environmental Sustainability
Pub Date:23 December 2024 | 8:25 am
- Episode 304 - Business of the Holidays
Pub Date:19 December 2024 | 7:10 pm
- Kingdom or Fandom? Youtube and the Changing Role of Gatekeeping in Digital Cultural Markets
Pub Date:19 December 2024 | 8:55 am
- Will the Next Generation of AI Be Agents That Can Shop Autonomously?
Pub Date:17 December 2024 | 8:10 pm
- MCB Students Gain Pathway to Career-Ready Resources
Pub Date:11 December 2024 | 3:10 pm
- Clicks for Money: Predicting Video Views Through a Sentiment Analysis of Titles and Thumbnails
Pub Date:11 December 2024 | 8:45 am
- JMIR Aging Achieves Top Ranking, Accepted into Prestigious Science Citation Indexes
Pub Date:11 December 2024 | 8:45 am
- The Influence of Religious Identification on Strategic Green Marketing Orientation
Pub Date:10 December 2024 | 8:10 am
- Machine Learning for Predicting Corporate Violations: How Do CEO Characteristics Matter?
Pub Date:9 December 2024 | 8:40 am
- 'Smart' Choice? Evaluating AI-Based Mobile Decision Bots for in-Store Decision-Making
Pub Date:3 December 2024 | 2:15 am
- Smart Home Solutions for a Stress-free Holiday Season
Pub Date:2 December 2024 | 1:25 pm
- How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand
Pub Date:2 December 2024 | 6:20 am
- Amazon's Return-to-Office Strategy: Expert Insights on Remote Work Challenges
Pub Date:26 November 2024 | 6:40 pm
- Rutgers Tobacco & Nicotine Expert Available to Discuss Supreme Court Order on Graphic Cigarette Warnings
Pub Date:26 November 2024 | 2:40 pm
- Experts Share Tips for Savings and Safety During Holiday Shopping Season
Pub Date:25 November 2024 | 9:00 am
- Expert Available to Comment on AI-Generated Coca-Cola Commercials, Consumer Backlash
Pub Date:18 November 2024 | 10:00 am
- Episode 303 - Michelin Stars, Expert Influence, and Customer Expectations
Pub Date:18 November 2024 | 8:10 am
- Professor Jagadeesh Sivadasan Explores Impact of International Trade Tensions in New Research
Pub Date:14 November 2024 | 10:45 am
Special Topics News